Dear Friends The Olympics have started and as yet we have no medals!! However I am sure that the rowers and the board sailors and the track and field athletes will ensure we get some!! Won’t they? As is usual at this time every four years, we had a discussion at afternoon tea today about what constitutes sport. Is synchronised diving a sport? Or for that matter synchronised swimming? What about rhythmic gymnastics? Anyway I was on the losing end of the argument (whoops – I mean discussion!!) again! The dreaded R word (R for Recession) is making news at the moment. What should we do? Apart from putting your money under your mattress, not much at all really!! And putting your money under your mattress is a dumb idea anyway! What if there is a fire? Keep your marketing under review to make sure it is working. Subject all your costs to a microscope but put most of your effort into ensuring that your cash flow is strong – in other words don’t let your debtors (people who owe you money) blow out! Then remember that most of your effort should be put into increasing your sales and to getting the best gross margin on those sales!! The sales quadrant is as follows: Existing product to existing customer Existing product to a new customer New product to an existing customer New product to a new customer The easiest sale is the top left hand corner and then move down, then up to the top right and the hardest sale is at the bottom right box!! However, although increasing sales is the established wisdom, it MAY be that by reducing your sales you can be better off!! Strange but true!! This is where Profit Optimiser can come to your rescue!! Phone Don now to get a full understanding of how this amazing software can help you. Kind regards Don, Cheryl, Sally, Jeanette, Heather, Anna, Lee and Sabi